Brand Focus: Gubi

If there is one brand out there that epitomises Scandinavian design to the nth degree it’s Gubi. The Danish masters of design revival continue to mesmerize us with their creations. Founded in 1967 by architects Gubi and Lisbeth Olsen, and now headed by their son Jacob, Gubi are renowed ‘treasure hunters’ of luxury interior design. Based in Copenhagen’s docklands, their aim is to uncover overlooked icons from the past, and future icons in the making.

 

Gubi 2.0 Round dining table in Cherry top

 2.0 Round dining table in Cherry top

 

Greta Grossman (1906-1999) is a relatively unknown designer who maintained a prolific forty-year design career in two continents, Europe and North America. Her achievements encompassed industrial design, interior design and architecture. Throughout the 40's and 50's Grossman exhibited her work at museums worldwide, including MoMA in New York and The National Museum in Stockholm. Thanks to Gubi – and their brilliant eye for simple yet effective design – she’s had a second comeback.

 

Gubi Grasshoppa floor lamp by Greta Grossman (available in various colours)

Grasshoppa floor lamp by Greta Grossman (available in various colours) 

 

The chair of a thousand skins! Everywhere you look on your social media feed of choice you’ll discover this mid-century inspired chair (or an iteration of it) roaming about. It’s reminiscent of the anatomy of a beetle, a hard exterior and a soft interior. Designed by GamFratesi for Gubi, this piece is set out to become a classic.

 

Gubi Beetle lounge chair by GamFratesi

Beetle lounge chair by GamFratesi

 

Mathieu Matégot (1910-2001) started producing handmade furniture with a unique style after his release from the French Army in 1944. Matégot was the first person to combine metal tubing with perforated sheet metal; a pairing that particularly characterizes his work. In just over a decade Matégot's designs achieved iconic status, with his Nagasaki chair being the best-known design, which is now held in Vitra's Design Museum in Germany.

 

Trolley, coat racks and Nagasaki chair by Mathieu Matégot

Trolley, coat racks and Nagasaki chair by Mathieu Matégot

 

If there is one timeless design you should own it’s the The Adnet Circulaire mirror that features a bold leather strap to support its reflective surface. Jacques Adnet (1900-1984) was a French architect and Art Deco Modernist designer. Adnet was recognised as one of the most promising young designers at both the Salon d'Automne and Les Expositions des Arts Decoratifs. His style is the epitome of luxury and in 1950, developed a formidable partnership with French fashion house Hermes, where his craft for leather-covered furniture was perfected.

 

Gubi Adnet Circulaire mirror by Jacques Adnet

Adnet Circulaire mirror by Jacques Adnet  

 

Louis Weisdorf (born in 1932) is a Danish architect and designer. He has worked with everything from graphic-, interior- and industrial design, to recreational areas as well as most fields in the building trade. His versatility is manifested in his interest for creating lights from a single element that can be transformed by using moveable elements. The Multi Lite pendant lamp shields your eyes from glare, and can be redirected around your living space to create the perfect ambient lighting.

 

Gubi Multi-Lite pendant lamp (available in various colours, brass or chrome)

 Multi-Lite pendant lamp (available in various colours, brass or chrome)

It takes great conviction to ensure a coherent thread of design that links the many designers Gubi work with, and that is precisely why their brand is as strong as ever. We’re at the edge of our beetle lounge chairs waiting for the next brilliant collaboration.